General Rules

1. Avoid Clickable Appearances: Avoid giving non-interactive elements a clickable appearance. Clearly distinguish these elements as text and avoid using shadows, beveling, or other effects that might suggest interactivity or make them resemble buttons.
2. Consistency: Consistency is essential across all pages, interventions, and formats to build brand identity and ensure a seamless user experience.
3. Logo: Use the logo sparingly. One well-placed logo, typically in the header or footer, is enough to build brand recognition.
4. Iconography: Icons should be simple, flat, and scalable. Maintain a uniform style and color for all icons to ensure cohesion across web, app, and print materials. Use Font Awesome for consistency across platforms.