Application: Intervention Titles

Before:

I have a cardiologist visit upcoming. But... How can I best prepare for it?

After:

A Peer-Powered Guide to Confidently Navigating Your Cardiologist Appointments

Transformation Focus: Shifting from uncertainty to empowerment, with a focus on equipping patients with confidence and tools for managing their healthcare journey.

Summary:
By positioning patients as heroes who are gaining empowerment and confidence in their healthcare journey, and framing EmpowerMyCH as the guide that supports them, this approach creates a compelling and motivating narrative. This strategy moves away from a didactic tone and instead fosters engagement by emphasizing the transformative experience of managing their health with greater self-assurance.